The disruption of the retail industry in the past 7 months from the pandemic, to the #endsars protests and all the drama that ensued, shook the industry to its knees. But in the midst of chaos and uncertainty comes opportunities for those looking for it. The few days left in 2020 presents online retailers a golden opportunity to finish the year strong.
As the festive shopping period approaches, the questions retailers would love answered include how shoppers will respond or their expectations for Black Friday, Christmas celebrations and other related promotions.
Shopping Habits, Customer Experience and Purchase Decision Drivers.