All in Good Taste
Client Casper & Gambini’s
The restaurant is an upscale dining experience far away from the buzzing food court of the Shopping Centre where the branch is located. So, two major challenges were apparent, its location, far from the sight of frequent visitors to the mall and its pricing; higher than the average food tenant or restaurant. The D&I team dug dip coming up with a series of events, commissioning one of Lagos’ best performers that was a huge favourite of client ‘s target audience and also initiated collaborations with some upscale brands during the awareness campaign. Revenues increased and so did conversions month after month.